Posted: 10 June 2024

Tryzens Global, repositioned for accelerated growth

Earlier this month, Tryzens rebranded as Tryzens Global to reflect its international and growing presence in the digital commerce market.

A market leading digital agency that ‘keeps one eye on the day-to-day and another on what’s happening next’, Tryzens Global is big enough to take on the most complex challenges but small enough to build long-term trusted partnerships. 

This holistic approach means that most of the Tryzens’ clients, including Sweaty Betty, Cotton On Group, and Liberty, have grown with the business over many years.

Described as a new type of digital commerce agency, the company’s repositioning was in response to a number of distinct market trends:

• The landscape and speed of digital innovation upending business models, which has created exciting possibilities but also exposed major challenges for brands trying to navigate the maze of technologies that best align with their business needs.
• The demand from brands and retailers for an agency partner that has the scale and expertise that is on a par with the big tech firms but is more culturally and commercially aligned to the needs of a fast-growing brand and business.
• The need for brands to access timely and affordable commercial solutions that address pain pointsand accelerate growth, rather than require the building of bespoke code that can easily become tomorrow’s technical debt.

Andy Burton, CEO at Tryzens, said:

“There as never been a more exciting time to operate in the wider digital commerce market than now.  Tryzens Global is aligned to the goals of our clients, focused on delivering results and ensuring they are future-ready to embrace opportunity and delight their end customers in the process.”

This latest milestone in the evolution of the company follows its acquisition of Shopify Plus boutique, Juno, in March 2024.