Posted: 30 June 2026

Tryzens wows at Shoptalk

The team at portfolio company Tryzens has recently returned from Shoptalk Europe, one of the retail, brand and commerce technology sector’s leading events, bringing together thousands of senior executives, investors and innovators.

The conference provides a platform for attendees to share insights into changing consumer behaviours, with a particular focus on how customers discover, shop and buy, both online and in-store.

Away from the conference hall, Tryzens hosted an exclusive rooftop soirée featuring a candid fireside chat between Nichola Toner, Digital Director at JD Outdoor and Andy Burton, Executive Director at Tryzens. The discussion explored how JD Outdoor has transformed its digital commerce operations and modernised its omnichannel capabilities in partnership with Tryzens.

A detailed overview of the event can be found here.

Back from Barcelona, the team has also been celebrating a number of successful project launches. Among them are Berry Bros. & Rudd, Britain’s oldest wine and spirits merchant, and River Island, one of the UK's  longest running high street retailers, both of which partnered with Tryzens to support major digital transformation programmes.

While each project involved complex technology, large-scale integrations and significant data migration, they shared a common objective: delivering an enhanced customer experience.

Case studies on both projects can be found here.